Campaigns | Animation UK

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The case for introducing an animation award category in the BAFTA TV Awards

Animation UK outlines five major points in our case for introducing an animation award category in the BAFTA TV Awards.

Renewing EU partnerships and co-production funding

The UK animation sector was once a clear beneficiary of European investment through Creative Europe/Media Funds, but these opportunities no longer exist, and the animation sector now relies on alternative sources.

Leveraging private investment in content and business growth

Current private investment schemes should be amended to unlock more investment in animation studios and their output.

Raising Investment in UK Originated Animation Content

The last decade has witnessed a dramatic transformation in the viewing habits of children. Animation UK outlines the importance of serving young audiences.

Animation UK Manifesto: A Blueprint for Sector Growth

Animation UK has developed a strategic roadmap to leverage our creative strengths, ensuring local and UK-wide growth. We are advocating for these changes with the Government and Shadow team, both during and after the election of 2024.

UK Government extends the Animation Tax Relief increase of 39% to include animated films as well as TV programmes

In the draft legislation for its upcoming Finance Bill, the UK Government announced that the new enhanced animation expenditure credit will be extended to include animated theatrical release films and TV programmes.

Driving Exports

We work with the DIT, BFI and regional screen agencies to give the sector has an effective presence at overseas programme markets like Kidscreen and Annecy. We participate in the Creative Industries Trade and Investment Board.

Maintaining competitive tax incentives for animation

The Animation tax credit is very successful in attracting productions to the UK, but as other territories also seek a piece of that action, we must ensure that our animation sector remains globally competitive.

Closing the animation skills gap

We want to develop a real partnership between the industry and education providers to ensure that our young skilled talent directly feeds into and supports the Animation sector in the UK

Mapping the UK Animation sector

The Animation sector is currently underserved in terms of national data sources. We intend to work with the BFI to research and produce the first Animation Sector Mapping Study.

BFI National Lottery Short Form Animation Fund

Following our campaign for public funds for this first rung on the creative ladder, the BFI National Lottery Short Form Animation Fund has proved incredibly successful in providing support for higher-budget animated short films.

Home-Grown Talent Pipeline

The supply of home-grown skills is an area in which UK Screen Alliance and Animation UK members have made considerable efforts in recent years, such as schools outreach, careers advice, apprenticeships, and engagement with FE and HE.